Notes from the release log
Practical articles on paid media, tracking and landing pages, written by the people who run our client accounts.
Your ads aren't failing. Your landing page is slow.
Every extra second of load time quietly raises your cost per lead. Here's how we find and fix the slowdowns.
Six tracking bugs that make your marketing look worse than it is
Double-counted leads, missing purchases, broken UTMs. Small tracking errors lead to big budget mistakes.
How to test ad creative without wasting half your budget
Testing ten variations at once feels thorough. It usually just spreads your budget too thin to learn anything.